Health first.Then every otherkind of wealth.

I come from a middle class family in Parbatsar tehsil, Nagaur district. I was in class 8 when I started work at a grocery store to help at home, and I stayed behind that counter through my 12th. Margins, credit, the face a customer makes when a price is wrong. I learned all of it there, years before I heard the word strategy.

In 2008 I came to Jaipur with a plan and no money, so I spent that year doing the one thing that costs nothing: market research. I joined a marketing team to watch the trade from the inside. A year later I had a company of my own.

Seventeen years on there are nine units, five of them plants we own outright. It was never a diversification plan. Each one was built to close a gap the last one left open.